Purpose-driven and simplified design system

At Zettle I led an initiative in the design system team to make the system more purpose-driven: every visual treatment should mean one thing. It was used across multiple platforms and full of inconsistencies, with little of the brand coming through. A lot of that came from the system itself: it didn't cover everything designers needed, and where it did, it often left too many options open. I ran workshops to get input from the people using it, shaped a concept from what came out, and took it back for feedback. The concept didn't get built before I left. What I took with me was a clearer sense of who a design system serves: the designers using it, and the people on the other end.